Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, will host a panel discussion about retail technology in partnership with CMSWire and Simpler Media Group. Executives from Armoire, a high-end women’s clothing rental service that curates a personalized, luxury closet powered by machine learning, and Shiseido Group, a multinational beauty and cosmetics brand, will describe how they sustained the fun of shopping therapy over the past year and how they have used data and technology to nurture brand and customer loyalty.
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Accenture, a Reltio partner, wrote in a Feb 4, 2021 report, Let’s stay together: How retailers can drive customer retention for the long term, that “The pandemic accelerated key trends that were already well under way, such as the use of digital channels by customers who rarely or never shopped online before the pandemic and the extension of digital shopping to new brands. In fact, our research suggests there is a 169% increase in ecommerce purchases from new or low-frequency online shoppers,1 and more than 80% of consumers who have increased their digital usage in a variety of channels during the pandemic expect to continue with these.2”
Retailers and brands that maintained focus on satisfying the needs and desires of customers during the COVID-19 pandemic have outperformed peers. Pivoting to increased direct to consumer (DTC), deploying interactive technologies, personalizing interactions and offers, and creating community are some of the ways category leaders such as Lululemon overcame the challenges of quarantines and shutdowns.
Katrina and Omer will drill down into these trends during “Using Data to Create Retail Magic.” Topics of conversation include:
- Defining Customer Experience (CX) and Digital Experience (DX): What are the differences and synergies? Which drives the other?
- Designing next-level DX in beauty, fashion, and retail.
- Delivering consistent omnichannel experiences.
- Enabling CX and DX with data.
The Retail Reopening
Many brands and retailers have reopened stores or soon will. Promise and possibility abound. Delighting customers by providing exciting, personalized experiences, whether they’re shopping digitally or downtown, is important.
Armoire plans to reopen its Seattle boutique and is considering more physical locations, including pop-ups. Shiseido brands include bareMinerals and NARS which have standalone retail locations. The company also sells through other retailers and DTC.
Truly knowing and understanding the customer is critical to the success of these strategies. And unified, reliable data delivered in real-time to any point of interaction and any downstream application is required to get that insight.
Reltio Connected Data Platform meets the complex multi-domain master data management (MDM) requirements of enterprises in real-time. Enterprise 360, Connected Customer 360, and Identity 360 cloud services uniquely provide the flexibility, scalability, security, business continuity, and choice that only a cloud-native MDM SaaS platform can deliver.
Reltio customers include prestigious international luxury consumer brands in fashion, retail, and personal care, major travel and hospitality brands, global pharmaceutical and life sciences companies, and market-leaders in healthcare, financial services, and technology.
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