QRCA, the premier global association for qualitative professionals, and Rybbon, a leader in the research incentives space, announced a partnership today.
QRCA, the premier global association for qualitative professionals, and Rybbon, a leader in the research incentives space, announced a partnership today. This partnership is a timely response to increased demand for digital solutions in research. QRCA members can leverage new benefits as a result of this partnership.
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As the research market accelerates its shift from physical to digital, businesses must find new ways to adapt to changing consumer preferences. Mailing checks and providing in-person cash compensation to participants are outdated and inconvenient incentivization methods. The partners recognize this shift and the strategic importance of digital incentives in research today.
Rybbon makes it easy for qualitative researchers to transition to digital incentives. For researchers using checks and cash, Rybbon’s digital rewards platform enables researchers to bypass the costly administrative and manual efforts associated with managing incentives programs. For researchers already using digital incentives, Rybbon’s 100% refund policy and its easy-to-use, automated digital rewards platform helps save significant time and money.
Rybbon’s flexibility is great for all types of qualitative research methods, including focus groups, in-depth interviews, participant observation, and surveys. The end result for participants and respondents is a seamless, exciting reward experience that aligns with today’s consumer preferences.
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The partnership includes new benefits for QRCA members. QRCA members who become new Rybbon customers will receive 10% off Rybbon’s Team and Enterprise plans and a subsidy towards their QRCA membership renewal. If a qualitative researcher is a Rybbon Team or Enterprise plan customer, but not a QRCA member, Rybbon will provide a subsidy towards their new QRCA membership. While benefiting from Rybbon’s capabilities, QRCA members will also be supporting the association.
“QRCA is delighted to partner with Rybbon, a leader in the research incentives space, so our membership can benefit from Rybbon’s ongoing innovation in their category,” said Caroline Volpe, President of QRCA. “We are confident they can bring demonstrable value to our membership.”
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