Seattle-based SaaS unicorn targets the European market for sales industry disruption and category leadership in customer engagement; Hires sales veteran Tom Castley to lead European expansion
Outreach, the number one sales engagement platform, announced that it has opened its first international office in London. Outreach’s London office will focus on customer engagement for the company’s more than 200-strong European-based customers. Outreach is already the largest sales engagement company in Europe and plans to triple headcount by the end of the year.
“We see a very real opportunity to help evolve the sales industry and customer experience in Europe and we see London as the best place to do so,” said Manny Medina, chief executive officer of Outreach. “U.S. teams are engaging with customers in new and innovative ways. Our customers in Europe have shared with us that they believe Outreach can provide European customer-facing teams with the tools they need to transform the sector and turn sales into a true engine for business growth.”
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As part of its commitment to the European market, Outreach has hired industry veteran Tom Castley to lead its London team. With nearly 20 years of experience building high functioning sales organizations in the tech space, Castley provides Outreach with a grounded view of the local market and expertise in growing international brands. Prior to Outreach, Castley spent three years at Apptio running the pan-European account management team responsible for more than $50M of revenue. He also spent several years at Oracle in various roles, concluding with leading CRM sales across manufacturing, retail, high tech, consumer goods, and other verticals.
“The sales industry needs to brush up on its image of an industry full of mavericks who magically secure their sales pipeline at the last minute. We think it’s time we put this cliché to bed,” said Castley. “This is why we’re swapping it for a data-driven approach that helps create a steady flow of prospects filling the pipeline and replaces the ‘peaks and troughs’ of the sales cycle with a predictable process. Companies can then arm their team with relevant data to not only perfect the art of customer engagement but also increase the productivity of the sector and give the board a simple system to predict their revenue.”
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Outreach currently employs more than 450 employees and is headquartered in Seattle, Wash. The company aims to triple the number of people in the UK across all customer-supporting functions, including sales, account management, customer success, solutions consulting, professional services, member support, and plans to expand to marketing. Today, Outreach works with more than 4,000 customers around the globe. In Europe, Outreach currently has more than 200 customers, including DocuSign and Signal AI.
Outreach’s fast-paced growth was recognized by Deloitte, receiving the prestigious 2019 Technology Fast 500 award, which ranked Outreach the fourth fastest-growing technology company in North America. Outreach was also named to the 2019 Forbes’ Cloud 100 and LinkedIn’s Top Startups list. Outreach’s great workplace culture was recognized by Inc.’s Best Places to Work, Seattle Business Magazine’s 100 Best Companies to Work For and the Puget Sound Business Journal’s Best Places to Work in Washington.
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