Online Shopping Journey Reimagined Through “Conversational Commerce” via Amplified Clienteling Platform Powered by Snap+Style Business
Powering personalization and curation for e-commerce sites via its proprietary technology, Snap+Style Business (S+SB), the leading omnichannel retail technology platform for personalized shopping experiences, announced today its collaboration with REVOLVE Group, Inc. , the next generation fashion retailer for Millennial and Generation Z consumers, to drive sales growth and improve customer styling and service for S+SB’s launch on Microsoft Azure. Following an initial launch of S+SB’s StyleWidget™ in November 2019, the ecommerce powerhouse is fully integrating the platform into Style Experts, its online styling service, to continue the enhanced clienteling experience.
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REVOLVE continues its deep commitment to connecting with the customer through personalization and curation with S+SB’s StyleWidget™, a digital platform for online and offline, one-to-one conversations between stylist and customer. Powering the conversations and curation of REVOLVE’s Style Experts Ally & Ryan and their team of stylists, S+SB’s StyleWidget accelerates the turnaround time for product and style recommendations by stylists by almost 50%. Boosted by Microsoft Azure, S+SB’s powerful curation engine continues to fuel REVOLVE’s online stylists with visual data and access to a detailed customer profile at their fingertips to elevate customer experience and engagement with every interaction.
Anna Jensen, Co-Founder of Snap+Style Business and Chief Brand Officer said, “Snap+Style Business is on an incredible trajectory of growth for 2020. Partnering with REVOLVE, one of retail’s most dynamic lifestyle sites is an amazing moment for us. REVOLVE is taking personalization to the next level and our platform will only amplify their impact in ecommerce.” She added, “Snap+Style Business enhances clienteling capabilities with a powerful combination of digitized conversations, visual curation and a stylist’s editorial eye, in real time. Thanks to Microsoft Azure’s capacity and flexibility, we are able to extend our client reach in the fashion and retail industries globally.”
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“We are excited to have integrated Snap+Style Business as a technology platform partner to enhance our customer personalization as we continue on our promise of premium customer service and experience,” said Jennifer Fan, Director of Customer Retention at REVOLVE Group, Inc. “Powering our conversations and curation with Snap+Style Business’ product suite enables our Style Experts to respond faster to our shoppers with more precise product recommendations, deepening the connection to our customers at each interaction.”
“With the ever-changing demands of the evolving retail landscape, it is imperative for brands to connect with the customer on a far more personalized and intuitive way,” said Keith Mercier, General Manager, Worldwide Retail and Consumer Goods at Microsoft Corp. “The journey to conversion and customer satisfaction is complex, and Microsoft Azure helps Snap+Style Business deliver its solutions at scale in the fashion and retail industries, and for our mutual customers allowing them to succeed at each interaction and transaction.”
S+SB’s platform reimagines retail and the customer’s fashion journey at every touchpoint through digital innovation, human expertise and AI by empowering employees, from stylists to sales associates, with customer self-declared data, preferences, purchase history and predictive product recommendations all unified in real-time and enhanced by visual curation. Augmenting conversational commerce and building brand loyalty, S+SB amplifies clienteling through efficiencies in responsiveness and personalization with greater conversion rates and customer satisfaction. Stylists and sales associates are on the frontlines interfacing with customers in stores or online at any given moment, and empowered with technology and tools that capitalize on their knowledge, styling, service and selling capabilities in the moment when they have the customer’s undivided attention will take retail intelligence to a higher personalized level than ever before.
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