Since its creation by Parisians Barbara Boccara and Sharon Krief in 2003, luxury fashion brand ba&sh has been a major success. It is the embodiment of the French bohemian style, offering signature contemporary clothing in the accessible luxury market. With 249 stores all over the world, ba&sh has ambitious plans for further growth. Through retail expansion and cutting-edge digital solutions, the brand is determined to bring its stylish pieces to women everywhere.
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“Our key brand values are generosity and friendship. We strive to make our customers feel comfortable and confident in any circumstances, including online shopping on our website. That’s what we’re going to achieve with the help of Cappasity 3D product imaging technology. Our premium quality fabrics and intricate designs will now be shown through 4K definition 3D images which can be rotated and zoomed at a touch of a finger,” says Alexandra Nervi, CDO of ba&sh.
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“I am honored to work with ba&sh towards their ambitious goals. In order to create a truly immersive online shopping experience, we will provide the ba&sh team with a convenient, easy to use and scalable solution,” says Kosta Popov, CEO at Cappasity.
Cappasity is a comprehensive solution for the interactive visualization of products in 3D, which creates an immersive shopping experience for luxury retail.
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