The face of the digital marketing is evolving and it is crucial for businesses to leverage the power of automated tools to produce real results.
Every business needs an end-to-end digital marketing solution to create a more integrated multichannel experience for customers. A successful end-to-end solution is one that includes advanced data analytics, produces high quality data and comes with audience on-boarding and activation. Data is everywhere and readily available, the beauty lies in how a business retrieves the most accurate data, filters it to its exact use and utilizes the results to pitch to the prospective client with more personalization thereby closing the deal faster.
Here is a quick dip into a few top end-to-end digital marketing tools that can help.
To improve the entire digital marketing and even sales process, LeadSquared helps by pushing the leads through your sales funnel faster. LeadSquared has everything that a typical B2B business needs and helps you understand the buying intent of your audience while also enabling you to visualize their entire buyer journey.
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There are several tools today to help sales and marketing teams have a better understanding of their customers. The more you understand their buying behaviors, the easier it will be to move buyers through your sales funnel. SharpSpring helps you know your potential customer, and comes with features like landing page builders, dynamic forms; this tool is easy to use for sales and marketing teams.
Putting the right content in front of the right prospect at the right time is key to engaging them with your product. It is possible to automate the entire process. Campaign Monitor helps you design and send emails with precise content for precise users.
Pardot is a robust marketing automation tool that helps you centralize all your marketing activities. Businesses with large marketing teams need to make everything visible to the external as well as internal teams no matter how distributed they are. This is where Pardot helps. Pardot centralizes all the information about your prospects, their previous interaction, emails they interacted with, blogs they read, all in one place.
Email marketing is a must-have part of any digital marketing technique that many times acts as a lead builder. To ease the work of email marketers, Litmus is created around the idea of involving continuous improvements in email marketing. Litmus offers one of the quickest ways to create, design code and test the same across 90+ apps.
MOZ is a popular tool for digital marketing, especially helps with SEO initiatives. Search the precise keywords, audit the website, analyze backlinks and learn about keyword rankings to help you plan better ways to stay on top of mind of prospects through digital search platforms.
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Ahrefs does more than just optimize your website. It contains sophisticated features that help grow your traffic, know and assess keyword density and competition, research competitors and keep a check on the movements in the industry.
Marketo is a globally known top end marketing automation platform for B2B companies. The tool will support you through lead management and email marketing as well as other typical digital presence tasks; it offers everything a modern-day digital marketer needs.
When you need an all-rounded platform to help you with every aspect of SEO, right from the technical audit, optimization of your position tracking and even accurate suggestions for diverting organic traffic, SEMrush is the right tool. This is a tool that can aid you with paid ads, competitive intelligence and lots more.
MailChimp is another popular and robust email marketing technology that offers a range of self-support options and features, allowing teams to streamline their outbound process and newsletter and related campaigns effectively.
If you have used Google Analytics, it will be easy for you to use Kissmetrix as well because it works mostly on the principles of Google Analytics. The advantage of working with Kissmetrix is that it takes you a step ahead with user-based insights.
If you cannot convert your leads, everything related to any other digital marketing or sales plan will go down the drain. Collecting leads has always been a crucial part of the overall sales and marketing strategy. To achieve this, you create landing pages. Unbounce helps in designing and automating landing pages, offers a range of templates and is useful for executives who have no coding experience.
60% of a digital marketers’ time is devoted into a range of digital marketing activities. When you add goodt tools to your arsenal, you can save your time and focus on developing core strategies and outcomes. Which tool is the right fit for you?