Omnichannel marketing software company Agillic is going to support Lessor Group in building data-driven and personalised communication. The company offers payroll and HR solutions and operates internationally. It has made customer-centricity a strategic priority in its efforts to attract new customers, increase customer loyalty and maximise the customer lifetime value.
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In recent years Lessor Group has transformed its business from a primarily product-oriented company towards a customer-centric organisation. Relevant and personalised customer communication at all touchpoints, digital as well as physical, plays a significant role in this shift and is now enabled from the Agillic platform.
Says Inger Østergaard, Marketing Director of Lessor Group: “We want to engage our customers on a 1:1 basis. We want to understand their individual needs and act accordingly to provide premium service and customer experiences. Today, more than ever, relevance and intelligent personalisation are vital to customer satisfaction and revenue.” She continues:
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“Marketing automation and personalisation are not new to Lessor. With Agillic integrated into our data sources, we have a more capable platform. This will help us drive business value from our communication in our two key markets – Denmark and Germany – and support us as we scale our business into new markets.”
The communication will cater to existing clients with personalised and value-adding content matching the individual stages of the customer lifecycle to maximise the customer lifetime value. One of the objectives is also to nurture potential customers who have taken an interest in any of Lessor Group’s solutions. Automated flows will provide personalised content, and it is the ambition to increase the engagement level and conversion rate significantly.
Says Emre Gürsoy, CEO of Agillic: ”I am looking forward to seeing Lessor thrive on the relation between automated personalisation, customer satisfaction and profits. Most businesses are committed to bringing down the customer acquisition cost and increasing the revenue per customer. And, just like Lessor, they are looking to data-driven and personalised communication to achieve it.”