Marketers will have a stronger sense of what their targets are ready to buy and when, thanks to a partnership announced by Infogroup, a leading provider of data and data-driven intelligence solutions. Infogroup will enhance its industry-leading consumer data offerings with powerful life event data from Speedeon Data, a leading direct marketing and data solutions provider.
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Speedeon, which builds high-performance audiences through high-quality data from registries, subscriptions, surveys, online forums, and other opt-in sources, will provide Infogroup information on millions of American consumers. Infogroup will use specific segments — Newly Married, New Baby, Newly Single, and more — to bolster its consumer database, giving brands the ability to identify, engage and convert their audiences at various lifecycle moments through personalized, timely and relevant initiatives.
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“We’re always looking to improve the scale and precision of the data we offer our customers,” said Infogroup Chairman and CEO Michael Iaccarino. “Combining Speedeon’s Life Events data with our own consumer database of 300MM individuals and 184MM households will enable both our SMB and enterprise clients to home in on their most valuable prospects at the right time, thus build long-term loyalty through important lifecycle moments.”
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