Impact, the global leader in Partnership Automation, announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the U.S., APAC and EMEA regions, and include clients from a variety of sectors – from retail to finance, consumer technology, DTC services and more.
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“Our decision to join Impact has been the best move for our affiliate program as it has enabled Alamy to target a global market and has improved the way we engage and retain customers, while exceeding our revenue goals”
According to a January 2020 commissioned study by Forrester Consulting, companies using Impact’s award-winning Partnership Cloud™ averaged a 314 percent three-year ROI and a six month investment payback. 55 percent of the gains were driven by incremental partnership revenue, with the remaining quantified benefits coming from performance improvement and efficiencies across partner; discovery and recruitment, contracting and payment, engagement, performance tracking, monitoring and protection, and optimization. These findings validate the growth companies are achieving through partnerships with, for instance: affiliates, ambassadors, charities, nonprofits and sponsorships, mobile apps, premium publishers, social influencers and strategic business development partnerships; with advanced partnership programs averaging more than 28 percent of total company revenue.
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In March, Impact also announced the appointment of Michael Head to a newly formed role, Chief Partnerships Officer, as well as the appointment of Rob Perdue, former COO & board member of The Trade Desk, to Impact’s board of directors. Michael’s role will focus on activating and growing client referral partnerships, as well as company channel partnerships. This move is a reflection of the company’s continued focus to leverage partnerships as a major growth engine for all businesses. This also includes Impact’s commitment to technology channel partnerships, ensuring that integrations help to further advance client capabilities on the Impact platform.
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