What do you mean by identifying a person? When you identify a person, you attribute the person’s behavior, nature, attitude to recognize the person properly in the digital space. Similarly, identify resolution in marketing/sales refers to a process of identifying a customer’s behavior and interaction with the business to a single unified customer profile.
Identity resolution allows a marketing or salesperson or any other business team to access the customer’s profile and use it to understand and better serve the consumer in the future.
A user may log in to your business through his smart phone, desktop or via email. The touchpoints are different, but the user is the same everywhere. Identity resolution helps in identifying this user, and create a common profile instead of adding a number of duplicate information in the system. As a result, space is saved when data is less and whatever data the business has, it is meaningful and easily accessible.
Identity resolution is of course, not possible manually and fortunately, we have enterprise level identify resolution platforms that help businesses to understand and analyze unknown website visitors.
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Here are some of the top enterprise identity resolution tools:
1. LiveRamp
A leading data connectivity platform, LiveRamp offers ways to utilize data safely and effectively. Comprising of an unparalleled network and core identity resolution capabilities, LiveRamp enables modern businesses and their partners to connect, control and activate data thereby transforming customer experiences to generate valuable business outcomes.
2. Wunderkind
Wunderkind is one of the leading performance marketing engines delivering customized experiences at scale. The platform helps businesses find out which users are better than others. The acute data and information further allows the marketing teams to deliver one-to-one messages on websites via texts, emails and messages at scale.
Wunderkind drives approximately $1.2 billion dollars annually for e-commerce brands like Sonos, HelloFresh, Uniqlo and more.
3. Zeotap
In order to better understand customers with the help of a leading Customer Intelligence Platform (CIP), Zeotap comes to rescue of top brands in the world. Invest in Zoetap and bring meaningful customer experiences at your business’s doorstep. The platform enables brands to build to utilize first-party data to engage new customers in order to grow their loyal base.
The top features of the platform includes customer data unification, analytics/modeling, identity resolution and activation of a number of partners in the marketing ecosystem.
4. FullContact
If you are looking for a safe identify resolution solution, FullContact is a good choice. With the help of its patented identify graph, the platform helps brands and marketers or salespeople to connect, consolidate and enrich their online and offline identifiers. The platform triggers identification of customers and prospects, delivering the capabilities needed create customized experiences.
Get FullContact and gain unparalleled recognition by mapping fragmented identities in real-time. It helps in increasing the customer conversions & recognize people as they engage.
5. LayerFive
Each identify resolution solution has its USP to identify customers across platforms. Similarly, LayerFive uses its patent-pending AI technology to do so. The platform has the ability to explore both online websites, mobile apps, and offline loyalty, CRM and order management platform to identify a customer and create a unified profile.
The platform has helped plenty of brands to improve their ROI by 2X+ with the help of their omni-channel attribution and consumer journey analytics.
6. Segment
Segment helps connect your entire MarTech/Salestech stack, within a single and unified API, you will be able to collect, standardize and activate customer data from all the marketing and/or sales analytics tool at one single place. The tool helps in removing the bad data, enforce common data standard across the company and get safe access to the data.
Any organization relying on cloud services can try Segment to improve its marketing-sales performance and improve consumer experiences.
7. ONECount
ONECount is a popular customer data platform as it leverages its matured history of identity resolution, advanced identification, data consolidation and targeting tools. ONECount streamlines the MarTech/Salestech stack and works through an easy to mange ecosystem.
The top features of the platform are fully aggregated dashboards, secure third-party feeds, cross-tactic data visualization, built-in advertising and email integrations, social sign-in abilities and a wide host of tools to enable cross-selling to increase the conversion rates.
Earlier in marketing, it was just about collecting some basic information about a customer. Cut to today, MarTech and even salestech has grown exponentially redefining how teams collect accurate data and customer insights.
These identity resolution platforms perform a critical function and help collect accurate data on your consumer while enabling removal of other redundant data from different platforms.
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