How People Are Staying Connected & Entertained During the Global Pandemic: New BIGtoken Consumer Research Study

BIGtoken, built by SRAX, a permission-first consumer data management platform, released a new consumer research report that compares how people are staying connected and entertained one month versus four months into the global pandemic.

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@BIGtoken_App released a new research report that compares how people are staying connected and entertained one month versus four months into the pandemic.

BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social behaviors. Later, the company redeployed the same survey in August to compare results.

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Here’s what BIGtoken found out:

• Less people are isolating alone today (29%) than they were four months ago (44%).
• In April, 70% were shopping online, while in August, only 25% were shopping online.
• The most popular activities for passing time at home during the pandemic have been streaming movies & TV shows, cooking or baking, playing video games, and using social media.
• In April, 43% of respondents said they were exercising more than they were in the prior month. And in August, only 31% said they were exercising more than they were in the previous 4 months.
• When asked, in April, “How has social distancing affected the frequency of communication with friends and family?” 42% of respondents said they were communicating more than usual. When asked again in August, only 32% said they were communicating more than usual.

BIGtoken provides an excellent platform for conducting highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. This BIGtoken study was conducted using our Lightning Insights product, a solution that enables brands to quickly activate research panels and get robust audience insights in just hours. The survey was deployed via the BIGtoken mobile app in the first week of April and August, and responses were aggregated and released 24 hours later.

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