Vivid Games, Creator of Real Boxing and Godfire, Acts on In-Game Behaviors, and Leverages Data to Drive Retention, Revenues, and App Store Ratings.
Swrve, the world leader in real-time, relevant customer engagement announced that global leader in mobile games, Vivid Games has generated over $2.3 million in upsell revenue by delivering deeply relevant, hyper targeted in-app messaging to players at optimal times for engagement.
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Vivid Games is an award-winning global leader in mobile games, and Poland’s largest game developer. Their dedication to developing visually outstanding games that connect players in moments of delight has earned the studio awards such as Best Indie Developer, Best Polish Game of the Year, and Apple’s prestigious Editors’ Choice for work on popular games like Real Boxing and Godfire.
Since partnering with Swrve in 2015, Vivid Games has relied on Swrve to build, segment, and deliver hyper-targeted communications to players at global scale. With Swrve, the team at Vivid Games have a real-time advantage when meeting individual player needs, acting on new in-game behaviors, and gathering key insights for useful campaigns.
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“Swrve has allowed us to connect with millions of players with smarter messaging and perfect timing. The real-time in-app messaging we send with Swrve doesn’t look or feel like marketing messaging—they’re rich and on-brand enough to be seen as another level of the player experience,” said Jacek Kwiatkowski, Head of Analytics at Vivid Games. “This alone has created $2.3 million in upsell revenue and produced valuable lifts in app store ratings, which is very positive for our brand.”
Swrve is the marketing and customer engagement platform that helps leading brands confidently scale communications over millions of customers in real-time.
Vivid Games is a leading mobile games development studio in Poland. With our global reach & world’s best mobile boxing franchise under our belt (Real Boxing), we are here to produce top-notch mobile entertainment.
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