Barclays to test targeted ‘real-time’ advertising at Lincoln Financial Field, home of the Philadelphia Eagles
FreedomPay, the world’s leading consumer-centric commerce platform, has announced that Barclays US Consumer Bank, one of the fastest-growing top 10 credit card issuers in the United States, will test FreedomPay’s proprietary DecisionPoint Network (DPN) to promote the Eagles Extra Points Credit Card to Philadelphia Eagles fans at the point of sale in real time. The pilot program will run the entire 2019 Philadelphia Eagles season.
DecisionPoint Network is FreedomPay’s proprietary marketing platform that enables brands to maximize consumer interactions at the point of sale. Merchants that opt-in and take advantage of DecisionPoint Network can drive loyalty and increase average order value (AOV) by delivering targeted rewards, discounts, and offers in real-time while providing brand advertisers with the ability to reach hundreds of millions of customers in premium venues that include theme parks, stadiums, universities, airports, restaurants, retail stores, and hotels around the world.
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DecisionPoint Network capitalizes on the highly engaged time period during the checkout process. Additionally, it offers 100% viewability and ad exposure of 10-15 seconds, while being a robust and secure marketing solution.
“We are delighted to have Barclays, one of the world’s most significant financial credit card and payment service providers, utilizing the solution,” said Nate Ware, vice president of digital development, FreedomPay.
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“At Barclays, we constantly look for ways to leverage the latest technology to advance our offerings and increase our reach among consumers,” said Michael Bolmer, senior director, travel & affinity partnerships, Barclays. “We are excited to see how FreedomPay’s platform will allows us to directly engage with football fans and more effectively market the incredible value the Eagles Extra Points Card delivers.”
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