Forrester announced the guest keynote speaker, musical performer, and conference agenda for its CX North America 2020 virtual experience, which will be held from June 16–18, 2020.
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José Andrés, Forrester the acclaimed chef, humanitarian, author, TV personality, and educator, will participate in a moderated discussion during the virtual experience. Named one of Time’s 100 Most Influential People in both 2012 and 2018 and awarded Outstanding Chef and Humanitarian of the Year by the James Beard Foundation, Andrés is an internationally-recognized culinary innovator, chef/owner of the award-winning ThinkFoodGroup, and founder of the humanitarian relief organization World Central Kitchen.
Nine-time Grammy Award winner and American music icon Sheryl Crow will also perform for attendees. Crow’s nine studio albums have sold 35 million copies worldwide, five of which were certified for Multi-Platinum sales. She has also seen 40 singles in the Billboard Hot 100 and has achieved more No. 1 singles in the Triple A listings than any other female artist.
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As brand experience and customer experience (CX) continue to coalesce in the minds of consumers, marketing and CX teams must work together to create customer-centric experiences that deliver business results. CX North America 2020 is an experience aimed at CX and marketing professionals who are looking to improve collaboration and better align their brand and CX to increase customer loyalty and generate more revenue.
Attendees will gain exclusive access to analyst research and experience interactive programming on a broad range of topics including customer journey mapping, performance measurement, and changing consumer behavior, as well as COVID-19’s impact on CX and marketing.