Culturati has released the 2020 edition of The Cultural Mosaic 2.0© syndicated report
The Cultural Mosaic 2.0© syndicated report provides unparalleled cultural intelligence to inspire total market and multicultural winning strategies. The advanced cross-cultural insights presented therein can be applied to consumer, shopper, and media strategies.
As we continue to study the U.S. consumer evolution, it becomes clearer that consumers’ attitudes, behaviors and purchasing habits are changing. Many new consumer behaviors will remain post-pandemic and it is critical for marketers to stay ahead of the curve.
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The growth of the polycultural mainstream has changed our consumer spectrum and this has been further impacted by the pandemic, economic uncertainty, and racial injustice in the U.S. As such, today more than ever, marketers need an efficient way to develop integrated strategies and communications that effectively connect with today’s diverse audiences. As a solution, Culturati has continued to bring thought leadership to the industry with the 2020 edition of The Cultural Mosaic 2.0© syndicated report. Aside from updated and new cultural attitudes, shopper behavior and media insights, it provides trended data to 2017 which helps to truly understand the evolution in our U.S. marketplace. The report pays special attention to cultural mindsets and social values that impact consumer, shopper, and media behaviors.
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The Cultural Mosaic 2.0© delivers breakthrough knowledge to help marketers achieve greater efficiencies by understanding today’s polycultural mainstream America. It uncovers “connective tissue” (universal themes) across cultural cohorts (Non-Hispanic Whites, Hispanics, Black Americans, Asians) as well as cultural nuances that uncover opportunities for more successful targeted initiatives.
The report quantifies the cultural influence across cultural groups as well as the reach of targeted initiatives on mainstream America. It also offers a breakthrough and updated macro segmentation of the total U.S. and micro-segmentations for Hispanic, Black Americans, and Asians.
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