Latest Innovations Simplify Feedback Analysis Across Social, App and Online Channels
Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback.
The major developments include new partnerships with Brandwatch and Tealium, a new Digital Feedback module for easily configuring web and app intercepts, and enhanced, AI-driven text analytics. This combination enables businesses to intelligently analyse and act on digital feedback across key digital channels of social, app and online.
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Terry Lawlor, EVP Product Management at Confirmit explains: “Digital now permeates the entire feedback ecosystem, and businesses need to be able to capture, analyse and act on more data than ever before. Our latest innovations enable users to capture feedback from a huge range of sources – structured and unstructured – and map them using Confirmit SmartHub. By using deep learning AI techniques, we are now able to provide more advanced decision and action support than ever before.”
The latest additions to the platform include:
- Mobile App SDK: Allows businesses to embed feedback collection into their existing mobile apps. This provides a completely seamless look and feel and allows easy configuration of when app intercepts are triggered. This means that users are in complete control over how surveys within the app look and behave.
- Digital Feedback: CX teams and researchers can capture web-based insights and leverage the power of tag management systems such as Tealium without the involvement of web development teams. This provides greater flexibility and efficiency in improving the web user experience, using branded and engaging digital data collection techniques.
- Concept Miner: Concept Miner now supports human-guided AI to uncover new topics so that text analytics is not limited to pre-defined category models. Companies are able to apply human intelligence combined with AI to continually learn, with an automated eye on what’s changing in their world.
- Social Listening: The new partnership with Brandwatch enables businesses to import brand mentions from millions of data sources into Confirmit Horizons for AI-driven analysis using the power of Confirmit Genius and Concept Miner.
- Social Reviews: Confirmit Horizons now offers the ability to capture and analyse social reviews from all the most common review sites, with the option to configure new review sites as needed.
Lawlor summarises: “For many insights and CX teams, agility and control are critical to driving success. These new innovations use advanced AI techniques to simplify the capture and analysis of all forms of digital feedback, freeing them up to make better, data-augmented decisions, supported by their human experiences and intuition.”
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