Raj De Datta, multiple-time entrepreneur and co-founder and CEO of commerce experience leader Bloomreach, announced the release of his new book, The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences, now available for purchase nationwide.
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The Digital Seeker serves as a roadmap for digital teams, outlining how to build a winning digital experience that meets the needs of a consumer who has grown restless and frustrated with the endless choice the Internet offers today. To get rid of what frustrates consumers and create the digital experience they actually want, businesses must reframe the problem they’re solving for, asking customers, “why are you here?” rather than “what do you want?” In doing so, they will uncover their seeker.
“Seeker is more than just another word for customer,” author Raj De Datta explains. “Before you are a customer, you are a human being with a want or need. Behind every customer is a seeker, calling out to you to satisfy their higher-order intention.”
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De Datta argues that winning digital experiences start with a seeker-centric offering, supported by the right technology and teams that follow the business model of a Silicon Valley software company. In his book, he guides readers through reorienting their strategy with the seeker at the center, in addition to outlining the technology, teams and money-making architecture they will need to create a winning digital experience.
The Digital Seeker is full of case studies of those winning in the digital business age, including the U.K.’s National Health Service (NHS), fashion innovators Stitch Fix and Rent the Runway, B2B distributors Watsco and MSC Direct, German soccer team Bayern Munich, travel-industry innovator HotelTonight, and the United States Tennis Association (USTA).
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