Brightloom unveiled its Customer Growth Platform (CGP), a high-performance customer engagement solution built around customer transaction data and powered by measurement and predictive modeling. The platform offers a first-of-its-kind SaaS approach to automated AI-driven, predictive personalization. Previously, these capabilities were exclusive to larger brands with dedicated analysts and data scientists. Brightloom makes high-impact marketing programs available and actionable for retailers, restaurants, and consumer brands of all sizes.
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In conjunction with the product unveil, Brightloom raised $15M from new and existing investors including Valor Siren Ventures and Tao Capital Partners to accelerate R&D and scale its operation to meet growing demand for the product.
The massive acceleration of eCommerce and digital experiences during the COVID-19 pandemic resulted in a flood of customer data for consumer brands. With stay-at-home mandates and temporary restaurant closures in effect, restaurateurs faced a particularly drastic shift to digital. The share of online food service orders reached 28 percent in 2020 up from 10 percent before the pandemic, according to collated research from The Boston Consulting Group.
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“We’ve reached a tipping point that will redefine the long-term future of digital experiences and customer relationships. Most brands realize that this influx of new customer data is extremely valuable, but they don’t know where to start,” said Adam Brotman, Brightloom CEO. “We’ve seen firsthand how industry leaders like Starbucks and Amazon have generated sustainable business growth through their existing customer relationships, using customer data to develop predictive personalized marketing campaigns that create enduring, loyal and profitable customer relationships. Our platform makes this powerful approach to customer-centric marketing available to any consumer brand.”
“We thought data science and AI were out of reach for our company, but Brightloom is helping us to deliver AI-driven personalized engagement to our customers,” said Tom Small, Co-CEO of Evergreens. “This is a game-changer for our marketing efforts.”
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