Braze, the comprehensive customer engagement platform, announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that resonate with customers and bolster engagement.
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“This has been an extraordinary year, and brands will need to listen, understand, and act with empathy in order to survive and thrive,” said Kevin Wang, Senior Vice President of Product at Braze. “These enhancements make it easier for brands to connect with their customers in a real way and accelerate digital transformation initiatives that build long-term and sustainable growth.”
Easily Orchestrate Personalized Campaigns That Increase Retention and Prevent Churn
Brands today need to be equipped with powerful tools to understand customer intent and create personalized experiences that provide value at the right time, in the right channels. Using Braze’s customer journey tool Canvas, brands can better leverage behavioral insights to determine the best message to send – or not send – based on the intent of customers. Brands can also incentivize customers with rewards via push, email, Content Cards, and more, during significant moments of intent by leveraging Braze’s native promotion codes, now available globally.
“Braze has greatly improved our ability to leverage channel communications tailored to our customers’ preferences. The ability to quickly set up comprehensive, multi-step, and multi-channel journeys has significantly reduced our campaign launch time and accelerated speed to optimization, all while providing personalized customer experiences,” said Kenneth Lee, Manager, CRM Operations at sweetgreen. “Using the native promotion codes, we’ve been able to further reach, engage, and encourage our customers to explore new channels and adopt more rewarding behaviors.”
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