INcapital Ventures Leads Latest Funding
BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round.
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- The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs.
- Today’s announcement brings the total capital raised by BrandTotal to $20 million to date
- The company plans on expanding product, data science, sales and marketing efforts in New York as well as internationally
“Closing a major funding round during these times of economic uncertainty is testament to the promise that our investors see in BrandTotal,” said Alon Leibovich, CEO and co-founder, of BrandTotal. “Consumer-focused enterprises are missing a crucial data source in paid social media, which has proven to be the connective tissue of brand marketing. This visibility is critical within the profitable but highly ephemeral social landscape – especially during a time when brands are looking to make the right marketing decisions as quickly and efficiently as possible.”
BrandTotal works with leading businesses from global brands like L’Oreal to fast-growing DTC brands such as Resident — helping marketing teams understand the full spectrum of social strategy, performance, and consumer engagement within a given market category.
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“BrandTotal is sitting on a trove of invaluable marketing intelligence and we’re thrilled to be a part of their journey,” said Natty Nashman, General Partner at INcapital Ventures, a Toronto based VC firm that focuses investments in growth-stage Israeli tech companies. “The company’s growth and acquisition of Fortune-500 clients over the last 2 years has proven their viability and stickiness in the martech sector, and they’ve only scratched the surface.”
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