Law firm websites must offer the most reliable features and highest functionality in order to maintain a good reputation with their clientele. Knowing this, law firms must be picky regarding what kind of features are offered on their website. One option that is growing in availability and popularity among law firm websites is a live chat service, offering consultations and legal advice to potential clients and leads. Audio visual solutions company, IVCi, discusses how live chat services can benefit your law firm.
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- Increases customer loyalty & engagement: By building a live chat on your law firm’s website, you’re providing clients, both new and existing, with a direct line of contact. If your legal chat service performs well, leads will be more likely to look favorably upon your law firm and return for another visit, increasing their potential of converting into a client. Showing dedication to addressing client needs and questions 24/7 with live chat assistance enhances your client loyalty, since they know your firm cares about their concerns and questions. In addition, the installation of a live chat will encourage traffic to interact with the online counsel, boosting your firm’s overall engagement rate.
- Improves customer retention: One of the biggest rules of business is to never forget about your existing clients. For law firms, prior clients are valuable sources of more cases themselves, as well as recommendations. Assisting clients with a live chat encourages current clients to keep returning to the site for legal counsel or consultations, strengthening their relationship with your firm. The more trust and comfort there is, the more likely clients will keep coming back for your legal services.
- Reduces costs: When compared to traditional customer support mediums like phone calls, live chat support is cheaper and more flexible. Every business always wants to improve their bottom line, and that’s no different for a law firm. While phone call services can cost a pretty penny from service changes to labor, live-chat is just installed and set to run, manned or unmanned, on your website 24/7. It’s a simple add-on for any website and provides an efficient and effective way to build trust and relationships, assisting with converting leads into new clients.
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Live chat services are a valuable tool for a law firm, even if you never thought about incorporating one before. There are a host of different legal live chats already available on the market. Find out which one is right for your law firm and see how live chat services can transform your client relationships.
IVCi AV managed services provider is a global technology leader for standardized, yet scalable, Collaborative Meeting Spaces, Unified Communications, Video Conferencing, Cloud Based Services and industry leading back-end Managed Services. We partner with you to set a Collaboration & Migration Strategy, which includes identifying, deploying, and managing the ideal technology mix to improve your business’ bottom line and support the most ambitious ROI models that support and justify your investments.
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