Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, announced the renewal and expansion of its partnership with Tombras, a leading global independent advertising agency. Entering its second year, the partnership builds on early innovation to scale the use of Attain’s live purchase intelligence across Tombras’ client portfolio, supporting more advanced targeting, optimization, measurement, and first-party data strategies.
Following a successful year focused on product integration and proof-of-concept innovation, the expanded partnership embeds Attain more deeply into Tombras’ proprietary intelligence platform, TID. This deeper integration enables Tombras to activate Attain’s real-time purchase audiences and insights more broadly across client campaigns, as well as new business efforts, helping brands understand and influence consumer behavior while campaigns are live.
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“From the beginning, this partnership was about pushing beyond static measurement and into live, decision-ready intelligence,” said Alexander Potts, Head of Ad Technology and Media Investment at Tombras. “As we move into year two, Attain has become a critical part of our TID ecosystem, allowing us to optimize campaigns based on real purchase behavior and help clients build smarter, more resilient first-party data strategies.”
Through Attain’s 10M+ opted-in user base, Tombras gains access to granular, privacy-safe purchase signals that enhance targeting and unlock new layers of optimization and measurement. By bringing Attain’s data and insights directly into TID, Tombras can offer in-platform activation that helps clients move from exposure-based metrics to outcomes like incremental sales impact.
“For us, this renewal reflects both the results we’ve seen and the ambition of where this partnership can go,” said Brian Mandelbaum, CEO of Attain. “Tombras has been a true innovation partner, and now we’re focused on scaling what works – bringing live purchase intelligence into more client programs, more decisions, and more moments where it can drive real business outcomes.”
The expanded partnership also supports Tombras’ efforts to help brands develop and strengthen their first-party data strategies by pairing owned data with real-time purchase insights. Together, Attain and Tombras enable more adaptive media planning, faster optimization cycles, and clearer measurement of what drives growth.
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