Hundreds of CX industry experts united together to reimagine how to design valuable experiences
Alida, a leader in Total Experience Management (TXM), presented its annual Alida Activate event series, which kicked off in North America on May 4, 2022. The virtual (CX) conference featured a host of CX professionals from industry-leading organizations including Autodesk, Buffalo Sabres, Spotify Advertising, Logitech, Pixel United & Bakkt. Attendees from across the globe were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences.
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“This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and trends on the latest in CX innovation”
“This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and trends on the latest in CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.”
The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from North America to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles.
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For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences. The event continued with engaging customer stories from innovative industry leaders from Autodesk, Buffalo Sabres, Spotify Advertising, Logitech, Pixel United & Bakkt.
“It was a thrill to showcase our Player Insights community successes at Alida Activate this year,” said Leslie Willis, Consumer Insights Lead, Pixel United. “We’ve put a lot of work into ensuring that our Alida communities provide value to our internal stakeholders and to our players alike, and we’re honored to have had the opportunity to discuss these initiatives and outcomes with other Activate attendees.”
Topics included how to uncover new segments and design inclusive experiences, steps to delivering the best fan experience at every touchpoint, approaches to designing experiences in new markets, how to keep customers highly engaged by closing the loop on research, building a B2B sounding board for actionable insights, and how customer insights fuel higher engagement, greater spend, and more time-in game.