Buzzvil, a global leader of rewarded ads platform, announced that it launched the world’s first bubble-like ad inventory, Pop, to tighten its grip in the global ad-tech market, including the United States, Taiwan, and Japan.
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“Buzzvil has dominated the South Korean market with our SDK (software development kit) solutions. With our offices in the U.S., Taiwan, and Japan, we will now provide yet another innovative solution to optimize ad revenue for our global publishers.”
The Softbank-backed company Buzzvil has more than 100 global publishers, including South Korea’s three major mobile carriers and membership operators, such as OK Cashbag, L.Point, CJ ONE, Happy Point, Hana Members, Liiv Mate, as well as Japan’s largest railway company JRE and point operator Ponta. The company is also in talks with U.S. point operator AppKarma and Taiwan’s UUPON.
John Lee, CEO of the company, said, “Buzzvil has dominated the South Korean market with our SDK (software development kit) solutions. With our offices in the U.S., Taiwan, and Japan, we will now provide yet another innovative solution to optimize ad revenue for our global publishers.”
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In June, Buzzvil introduced Pop to its enhanced lineup of marketing solutions. This bubble-like unit will act as a shortcut utility tool, allowing the app user to use certain features and consume content of the app right from the home screen. The unit also generates additional ad revenue for publishers by displaying rewarded ads. A patent for this unit has recently been filed.
Buzzvil will apply for patents on a number of machine learning-based technologies, including a dynamic ad system that displays rewarded ads only to valuable customers, and systems that identify fraudulent users so marketers can optimize advertising costs, eventually allowing publishers to see optimal returns.
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