ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the launch of the ActiveCampaign Marketplace, making Customer Experience Automation more accessible to businesses than ever before. The new Marketplace builds on the successful automation recipe program, which has been leveraged to create over 300,000 unique customer experiences since its inception in 2016 and helps businesses of all sizes get the resources they need to build connections with their customers.
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As companies grow, they face the challenge of scaling their operations, often creating repetitive work and making it more difficult to maintain connections with their customers. With ActiveCampaign, and the help of over 250 recipes in the Marketplace, businesses can access a virtual roadmap that lets them engage with their customers, making sure every customer — from the 10th to the 10 millionth — is treated like their most important customer.
Automation recipes go far beyond the templates that many companies provide, as recipes are strategic recommendations about how businesses can engage with their customers. As businesses add new recipes, there is a compounding effect. Each recipe added makes the recipes already being used even more effective and can be tailored to support every business’ individual toolset, business model, and goals.
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