ActiveCampaign, the leader in Customer Experience Automation (CXA), today launched their CXA for Service solution, which meaningfully connects service and support interactions to the entire customer experience.
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Too many businesses treat success and support as an afterthought, and rely on canned responses, cold outreach, and autoresponders for post-sale customer engagement. ActiveCampaign’s CXA for Service solution solves this problem by connecting all customer-facing teams to past and current conversations happening across all channels.
Customer data from the entire lifecycle can be used to personalize campaigns and inform live dialogue, so every interaction — whether delivered via human or automation — is designed for each customer.
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Businesses can use CXA for Service to:
- Inform current customer support conversations with historical data and insights
- Support 1:1 personalized communications with every customer using automated chatbots, nurture flows, and more
- Coordinate customer communications across multiple channels from a central view for a cohesive customer experience
- Turn prospects into repeat customers, and then into brand advocates by providing a seamless experience across every touchpoint
- Elevate customer experiences leveraging tools and integrations such as Zendesk, Salesforce, and more
CXA for Service uses the newly-enhanced Conversations product to inform service and support interactions with customer data from the entire lifecycle. Armed with insights from past purchases, support tickets, email engagement, browsing history, and more, reps can deliver a new level of intelligent service and support.
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