Innovative engagement solution to encourage readership and boost loyalty
3radical, the leader in audience engagement and earned data solutions, today announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest content creator.
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Mediacorp selected 3radical’s solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. 3radical’s strategic engagement solutions provide a mutually-beneficial environment motivating Mediacorp’s readers to interact with the brand in a more connected capacity.
3radical’s Voco gamification software enables Mediacorp to provide memorable interactions that inspire and incentivize audiences while earning their data on a permissioned basis.
Michael D. Fisher, CEO at 3radical, added: “Mediacorp is a great example of how content creators must transform their digital experiences to meet the constantly changing needs of consumers, earn their engagement, and get a better understanding of each reader. We are so excited to be helping Mediacorp address this ever-evolving landscape by creating compelling engagement exchanges that more effectively drive loyal readers now and in the future.”