Retail Marketer Jeff Pearson named Chief Client Officer of Retail Powerhouse
Zimmerman Advertising announced that it has appointed Jeff Pearson as its Chief Client Officer. Omnicom’s retail powerhouse is investing in top talent to power their retail model; a proven model to help clients drive transactions and growth. In addition, Jim Heidelberg takes on the role of Zimmerman’s Chief Retail Strategy.
Pearson is a veteran retail marketing and e-commerce executive with nearly 20 years of experience in overseeing strategy and the transformation of operations, marketing, e-commerce, and merchandising functions. Most recently at LIDS Sports Group, Pearson was driving the company’s omnichannel success while focused on making the brand more digital, social, loyal, and visual. He was dedicated to the utilization of data and KPIs to influence business success in the rapidly changing environment of retail and e-commerce marketing. Prior to LIDS Sports Group, he served in senior marketing leadership positions with hhgregg and Whirlpool.
“Jeff can read and steer a retail business plan like nobody we’ve ever seen, with a total accountability to the top and bottom lines. That experience is always a valuable asset at Zimmerman,” said Michael Goldberg, CEO of Zimmerman. Added Founder and Chairman, Jordan Zimmerman. “Jeff has hired the agency three times. It was time to hire him! Our clients will be better off with Jeff on our team and that is always our hiring criteria.”
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“I have been a client of Zimmerman for almost 12 years and know first-hand their 24/7 mentality and the speed of retail that is their DNA. I am extremely excited to be part of the Z-Machine and working to bring immediate growth to all clients,” said Pearson.
Pearson’s hiring follows a string of new clients recently added to Zimmerman’s roster including Kay Jewelers among others.
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