Vibenomics, a location-based Audio Out-of-Home™ advertising and experience company, announces a multi-year relationship with Kroger, the nation’s largest supermarket retailer. Through this relationship, Vibenomics will expand its Audio OOH Advertising Marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards, allowing users to strategically target customers at the right time depending on weather, local events and more. This relationship allows Kroger to enhance their customer experience and how brands can communicate with customers at the point-of-purchase.
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Vibenomics teams up with Kroger to help the world’s largest brands reach customers at the point-of-sale and improve the overall buying experience across 2,300 stores.
“Vibenomics plays an important part in our strategy to help us win with our customers, accelerate innovation in-store and drive success for the brands we carry,” said Peter Miles-Prouten, senior vice president of partnerships at 84.51°, Kroger’s data analytics subsidiary. “With 11 million households visiting Kroger daily, we’re excited to see Audio Out-of-Home from Vibenomics come to life, offering real, valuable connections with our customers, and opportunities for our CPG partners to advertise effectively.”
Beginning July 20, 2020, this specialized private audio network will broadcast inside Kroger’s owned and operated locations, targeting millions of unique monthly visitors. Vibenomics will be working in tandem with Kroger to determine which categories of advertisers, brands, or specific products make sense to promote on their airwaves while giving thoughtful consideration to the type of shopper experience they strive to deliver.
“Our associates and customers are our number one priority at Kroger, and this is a new way for us to reach them with more meaningful content,” said Cara Pratt, vice president of commercial and product strategy across Kroger’s digital and in-store media business at 84.51°. “It allows us to provide them with up to date and timely information on their favorite brands, helping to improve their shopping experience. It also allows our brand partners to reach customers at a pivotal point in the buying process – the shelf.”
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