Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration with Amobee, the global advertising technology company reinventing advertising for the converging world, to integrate Amobee’s next-generation demand-side platform with Triton’s award-winning programmatic audio marketplace.
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@TritonDigital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory
Through this integration, Amobee clients can now execute global, targeted, brand-safe audio ad buys through both open marketplace and private marketplace deals alongside all digital programmatic planning. Triton’s programmatic marketplace offers a wide array of ad opportunities on premium content produced by radio organizations, podcasters, news organizations, professional sports leagues, streaming audio platforms, and more from around the world, including Cumulus, Salem Communication, Bell Media, Deezer, Karnaval, RADIO.COM, and Urban One.
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“Amobee’s partnership with Triton gives our clients access to unparalleled audio expertise, sophisticated technology and a very knowledgeable team,” says Bryan Everett, Senior Vice President of Business Development at Amobee. “Triton shares our passion for innovation and dedication to helping clients achieve success through a wide array of high-quality digital audio and podcast inventory within their marketplace, which have become critically important vehicles for reaching target audiences in a relevant, engaging and meaningful manner during this time of unprecedented disruption of our daily lives.”
“We are proud to partner with Amobee on this integration, and to provide the buyers and agencies that use their platform with access to top-tier digital audio and podcast inventory from across the globe,” says John Rosso, President of Market at Triton Digital. “The inclusion of this powerful, efficient, and highly targetable inventory in their buys will undoubtedly enable them to increase their scale, reach their target audiences with relevant, meaningful messaging, and increase their revenue.”
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