OONA OTT to deliver mobile TV experience to 135 million Indonesians
Brightcove(NASDAQ: BCOV), the leading provider of cloud services for video, today announced that its video platform has been selected by Metranet Telkom Indonesia to launch OONA, a mobile app designed to deliver both live linear and VOD experiences to audiences on the go. OONA is Telkom Indonesia’s AVOD OTT service offering designed to revolutionise the TV distribution and viewing experience for 135 million subscribers across the country.
OONA provides mobile subscribers the best of Live TV and VOD entertainment with free and instant access to current-season shows from the largest US and European broadcast networks. The app is designed to enhance the user experience with innovative features like chat bots, chat with other viewers, offline caching, parental controls, screen capture with drawing and sticker editing, virtual wallet, and a 360-video player. Brightcove’s industry-leading Video Cloud platform will stream 20 live channels on OONA, as well as enable server-side ad insertion (SSAI) for a broadcast-like seamless ad experience.
“We are excited to be the first in Indonesia to launch OONA as part of our goal to bring first-class entertainment to our mobile customer base. With 135 million potential viewers, we understand the pressure is intense to ensure that even with free content, the streaming experience needs to be exceptional and the advertising experience should be seamless. This is why we selected Brightcove for their robust and scalable OTT video streaming architecture, industry-leading server-side ad insertion technology, proven track record of working with some of the world’s top OTT service providers, as well as having an established in-region technical support team,” Joddy Hernady, SVP Media and Digital Business, TELKOM Indonesia, said.
Read More: Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys
“OONA is the future of OTT and a game-changer for TV operators and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot. We are excited to be powering an OTT platform to 135 millions subscribers that combines the power of live and linear TV experience in one,” Ben Morrell, General Manager, Brightcove, Asia, said.