Studio Media Group has announced the acquisition of Darwin CX, a customer experience platform from ZoomerMedia, whose unique client offerings complement technologies and tools already available through Studio Media Group’s Palm Coast Data (PCD) unit. In the past, publishers and membership organizations have had to wait weeks to understand how their customers behave before marketing campaigns could be refined. Now, Darwin CX and PCD will use big data to instantly suggest campaigns based on real-time information, allowing clients to move more quickly and maximize results.
Read More: 8 Marketing Executives Share Their Tips On Feature Marketing
“We acquired Darwin CX because we are very impressed with the customer-centric software and business model—built by Laas Turnbull, Michael Smith and their team—to serve the needs of subscription and membership organizations,” said Liam Lynch, Co-Chairman of Studio Media Group. “This will give our clients modern tools to develop new revenue streams and find innovative ways to grow their businesses.”
Fellow Studio Media Group Co-Chairman and former Time Inc. executive Richard Jacobsen added, “This is a game changer in our industry. Darwin CX’s technology eliminates direct marketers’ frustrations with the current slow-moving process of campaign creation, feedback and iteration. Darwin CX makes real-time consumer responses and metrics visible via a user-friendly dashboard and provides machine- and algorithmic-driven continuous improvement.”
Read More: 84% Of Sales Teams Say They’re More Productive Selling From Home. Are They Also As Successful?
Darwin CX will add to Studio Media’s portfolio of brands that work to build, maintain and connect communities through data, artificial intelligence and content. PCD provides a strategically engineered, multichannel mix of digital, online and traditional technologies that acquire, retain and grow customer relationships—and increase revenue—for the nation’s leading magazine publishers, membership organizations and nonprofit organizations.
Read More: Accenture Named A Leader And Star Performer In IT Security Services By Analyst Firm Everest Group