Jukin Media successfully scales digital linear programming business with surge into Connected TV
SpotX, the leading global video advertising and monetization platform, announced results from a new partnership with Jukin Media, the global digital media company and owner/ operator of multimedia entertainment brands People Are Awesome, FailArmy, The Pet Collective, and others. By serving as the largest contributor to the programmatic monetization of Jukin Media’s ad-supported linear streaming channels and connecting advertisers to the programmer’s unique inventory via demand facilitation services, SpotX has helped Jukin Media to gain significant traction in advertising on its considerable CTV footprint.
Jukin Media is perhaps best known for its massive audience on social platforms with 180 million followers and several billion monthly video views, but the company has recently become an emerging powerhouse in the ad-supported linear streaming space. After launching two 24/7 streaming channels — FailArmyTV and The Pet Collective TV — on platforms like Roku, Samsung TV Plus, Twitch, and others, and quickly scaling to more than 100 million minutes watched per month, Jukin partnered with SpotX for monetization support and optimization. Connected TV (CTV) is the fastest growing distribution footprint for Jukin Media’s brands which engage audiences on every device, now including the biggest screen in the home. CTV is also SpotX’s fastest growing sector of business with an ad spend increase of 367 percent year-over-year in 2018.
“As we continue to push the envelope and deliver content that engages audiences on CTV, we identified SpotX early-on as a trusted partner with robust programmatic pipes that can also drive significant demand,” said Zach Alter, Head of Sales and Branded Entertainment at Jukin Media. “Revenue increased as a result and today, we’re competing with traditional broadcasters for audiences on a global scale so we’ve really leveled the playing field.”
Jukin Media recently made significant investments in its linear channels, including the recent hiring of former Comcast Vice President of Programming Craig Parks as general manager of brands, and former Discovery Channel Vice President of Programming Jill Goldfarb to lead linear programming.
“We’ve worked closely with Jukin Media to determine how we can continue to maximize the value of their inventory for media buyers and set them up for long-term, sustained success,” said Geoff Spence, RVP, business development at SpotX. “Jukin Media has proven to be a digital-first, forward-thinking linear programmer helping to shape the future of TV, and we’ll continue to support Jukin throughout their CTV growth journey.”
To date, Jukin Media has attracted media buyers from a variety of different verticals including automotive, CPG, retail, telcom, and more.