Influencer marketing is on the rise, due to its unique ability to enable partnerships between marketers and influencers who can genuinely connect with their audience and spread the word about any given brand. According to a study conducted by MediaKix in 2019, 89% of marketers say the ROI from influencer marketing is comparable to, or better than other marketing channels they have used in the past. The experts at Sociplex saw a need in the industry for a platform that lists Youtube influencers by category and also vets them, to make sure they actively post content and have engaged audiences. The platform launched earlier in 2019 and is already a big hit on the market amongst brands and marketers who want to spread the word about their offering, while making the most of their ad spend. Sociplex expects to grow rapidly over the course of the next year.
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Sociplex vets Youtubers with 5,000 or more subscribers, and more than 100,000 influencers have been vetted and archived to date. Categories include auto and vehicles, beauty and fashion, comedy, education, entertainment, family entertainment and technology. Sociplex is continuing to add new influencers every day, so this number is going up.
Large and small companies alike are understanding the unprecedented ability to connect with such a specific demographic when an influencer speaks to their audience about a product. Video marketing is notoriously the most impactful online ad form, because it enables viewers to see and almost feel a product or service. With Sociplex, brands will have access to a full database of content creators who are ready to promote different companies.
While other influencer agencies come with high price tags and large commitments, Sociplex is flexible and straightforward. Users won’t be locked into long contracts and they will be able to view different influencers without loopholes and information being blocked out.
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Because Sociplex gives brands and influencers the ability to communicate directly with each other, unique agreements can be made. While some influencers want payment for a shoutout or post, others will accept free products for doing so. This way, brands can come up with a plan that suits their budget to maximize ad spend.
Both large and small influencers have the potential to bring results to brands. Small, niche audiences between 5,000-10,000 are easy to connect with and generally charge lesser rates than larger influencers, but their audience largely trusts their opinion. On the other hand, larger influencers can reach hundreds of thousands of viewers who trust them. For this reason, brands often opt to spread their influencer marketing efforts amongst a variety of content creators.
According to Sociplex spokesperson Antoine Anderson, “Sociplex enables brands to utilize someone else’s ‘rabid following’ for promotion. An endorsement from a trusted figure in a certain industry is going to go so much farther than a traditional advertisement, and often times, it’s even cheaper. At Sociplex, we are excited to make this connection and are creating successful business relationships that will last for years to come.”
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