Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced its partnership with Snap Inc. as part of its mission to provide brands with a truly multi-channel platform for scaling their social advertising efforts across social channels. The announcement comes during Smartly.io’s first-ever Sofa Summit, the world’s largest virtual social advertising event.
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“By combining the power of our global performance products with Smartly.io’s automation capabilities, we are unlocking a wealth of impactful, high-performance opportunities for advertisers everywhere. Our unique audience is a perfect match for Smartly.io’s scaled global demand, which should encourage significant advertiser growth on the Snapchat platform.”
Following five consecutive quarters of daily active user growth and increasing ad revenue, Snapchat is drawing more attention from global brands interested in tapping into its unique and unduplicated Millennial and Gen Z audience. The company has also continued to invest in strengthening its ad platform to drive improved outcomes for advertisers, including through direct response advertising, which has nearly doubled as a share of Snap’s revenue over the past two years. Snap has also recently introduced products such as Dynamic Ads and Lens Web Builder, which offer brands new ways to scale and drive impact with ease and flexibility.
“We’re thrilled to partner with Smartly.io,” said David Roter, VP of Global Agency Partnerships at Snap Inc. “By combining the power of our global performance products with Smartly.io’s automation capabilities, we are unlocking a wealth of impactful, high-performance opportunities for advertisers everywhere. Our unique audience is a perfect match for Smartly.io’s scaled global demand, which should encourage significant advertiser growth on the Snapchat platform.”
Smartly.io’s partnership with Snap Inc. will allow brands to leverage Smartly.io tools and services to scale their advertising on Snapchat. Notably, advertisers will gain access to many of the same capabilities that Smartly.io’s largest customers have used on other social platforms such as Pinterest, Facebook and Instagram. This includes creative automation, hyper-localization, robust campaign optimization and reporting and automated workflows that enable scale, testing and better performance. Smartly.io will also be working closely with some of the most advanced social advertising brands, including Uber, FanDuel Sportsbook and Nutrafol, to build an offering that will unlock new opportunities and help advertisers to scale their efforts on Snapchat.
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