Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced that Rob Norman, previously Chief Digital Officer of WPP’s GroupM, has been appointed as a member of Simpli.fi’s Board of Directors. Since standing down as Chief Digital Officer of GroupM at the end of 2017, Norman has joined a number of companies’ boards unified by their efforts to improve the targeting, efficiency, and measurement of advertising and content.
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“We are thrilled to welcome Rob to Simpli.fi’s Board of Directors,” said Simpli.fi’s CEO Frost Prioleau. “His experience, knowledge, and insights will be extremely valuable to Simpli.fi as we continue our rapid growth and bring our capabilities in mobile, local/addressable, and Connected TV advertising to marketers of all sizes.”
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“Privacy compliant targeting at the most local level is of enormous value to any number of advertisers. It minimizes waste and maximizes relevance,” said Norman. “Simpli.fi has become a leader in this area as their signals are hi-fidelity and allow for precise delivery. I’m excited to join the Simpli.fi Board and look forward to contributing to their continued success and industry leadership.”
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