Place Exchange enables Quotient’s retailer and advertiser clients to deliver audio messages into the largest Audio Out-of-Home network in the U.S. spanning major grocery and drug chains nationwide
Quotient, the leading digital media and promotions technology company, together with Place Exchange, the leading supply side platform (SSP) for programmatic out-of-home and place-based media, announced access to the largest network of digital in-store audio messaging in the US, InStore Audio Network, which reaches over 100 million shoppers each week in over 16,000 stores nationwide. Place Exchange enables Quotient’s retailer and advertiser clients to reach these consumers at the point of purchase through InStore Audio Network’s digital audio program across major grocery chains, including Albertsons, Safeway, Southeastern Grocers, Schnucks, Ahold Delhaize and major drug stores such as CVS and Rite Aid.
While 95% of shoppers visit a grocery store or pharmacy at least once a week, there have traditionally been limited opportunities to reach these shoppers across every aisle of the store, when they are actively making purchase decisions. This breakthrough integration gives marketers the opportunity to reach consumers at the point of purchase while they are making their buying decisions in a ubiquitous manner.
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“We are thrilled to expand into the audio out-of-home space by being the first to offer programmatic access to the largest in-store audio publisher”
“This announcement marks Quotient’s entry into a new channel in our expansive omnichannel offering. Audio can deliver lower-funnel, high-impact messages targeted to the right consumers as they are making buying decisions,” said Steven Boal, CEO and Founder at Quotient. “Reaching shoppers with captivating audio while actively purchasing at grocery and drug stores is a development we are all very excited about.”
“We are thrilled to expand into the audio out-of-home space by being the first to offer programmatic access to the largest in-store audio publisher,” said Ari Buchalter, CEO at Place Exchange. “Programmatic buying gives advertisers ease, flexibility and automation which is especially powerful with a digital out-of-home channel like audio, since it delivers messaging at the precise moments before purchases are made, creating immediate impact for brands.”
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Audio OOH provides unique benefits to advertisers. It is highly complementary to other omnichannel media used to reach consumers before and during visits to grocery and drug stores. It also allows advertisers to educate, influence and direct a captive shopping audience in every aisle of the store. Audio OOH media can be targeted with Quotient’s exclusive and proprietary data and measured alongside other digital media channels. Available measurement includes total attributable sales, average brand spend per impression, and return on ad spend.
“As the largest in-store audio network in the U.S., we reach over 100 million shoppers each week with digital audio messaging delivered right at the point-of-purchase,” said Gary Seem, President and CEO at InStore Audio Network. “By allowing advertisers to access and purchase our inventory programmatically, audio advertising can be a highly effective, easy-to-manage tool in the marketer’s digital toolbox.”