Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States
Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1, 2017.
Read More: iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry
“Brands have successfully used Pathmatics Explorer in the United States to pinpoint how their competitors are spending across digital, video, display, social and mobile,” said Pathmatics CEO, Gabe Gottlieb. “Until now there has been a lack of visibility into social ad spend within the Canadian market. Through Pathmatics’ expansion, marketers and brands with a presence in Canada will have greater transparency into the digital ad landscape, and the ability to make more informed decisions about how they invest their advertising dollars.”
Read More: SRAX Announces Growth of SRAX IR Platform and Enhanced Features
Facebook continues to be a primary channel for advertisers globally, and with this data set from Pathmatics, marketers now have access to valuable insights into social advertising within Canada. Pathmatics data reveals that brands are investing heavily in social, with Canada’s top advertisers across all categories (including TD Bank Group, Procter & Gamble, Loblaw Companies, and TELUS) consistently allocating about half of their digital ad dollars to Facebook over the last two years.
Read More: inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions