Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge
NCSolutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements. Amid the unprecedented seismic shifts in the consumer and technology landscape over the last decade, the company’s proven approaches to audience targeting, advertising campaign measurement, and in-flight optimization have delivered exceptional results for its customers. NCS has impacted more than $25 billion in client media spend and expanded industry knowledge through extensive R&D into how advertising works. As NCS launches into its second decade, it has been rolling out next-generation technologies, remaining committed to the company mission to improve the effectiveness of advertising across all media.
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Since inception, NCS has focused on solutions that allow advertisers to understand the impact their advertising campaigns have on revenue. This approach empowered publishers to use sales outcomes as a way to differentiate their inventory and validate their delivery. In doing so, the company altered the way marketers and publishers demonstrate the value of their campaigns and advertising solutions. Ultimately, over the years, NCS has led a transformational industry shift from solely measuring upper funnel metrics (such as audience reach) to recognizing that measurement should be inclusive of sales outcomes.
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“What was initially a revolutionary idea 10 years ago—the ability for an advertiser to connect the dots from an ad campaign’s exposure to resulting in-store sales—has become much more of an industry standard today,” says Linda Dupree, CEO, NCSolutions. “NCS has always been at the forefront of marketing effectiveness and as we look into the next 10 years, continuously innovating our closed-loop advertising solutions remains at the center of our priorities.”
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