Integral Ad Science (IAS) announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimize campaigns in real-time.
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Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. With Total Visibility, advertisers not only see the percentage of wasted media but also the financial impact of that media. This gives them a new level of insight and control to optimize campaigns toward paths and publishers that deliver cost-efficient and quality media. On average, advertisers using the Total Visibility solution save 10-15 percent on their programmatic media spend by redirecting funds toward the most impactful placements.
“From the beginning, we realized as much as a 60% reduction in cost for highly viewable, premium inventory,” says John Marshall, Head of North America Digital Activation at HP. “Being able to identify the most efficient, viewable, and safest supply paths in real-time has provided us the data to make spending decisions previously unavailable to marketers.”
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IAS and Amino give advertisers the tools to verify their media quality, quantify the value of their media, and optimize the efficiency and reach of their campaigns. IAS clients will also have access to exclusive financial verification insights to assess the economic impact of the viewability of their video impressions.
“Transparency is more important than ever for advertisers,” said Lisa Utzschneider, Chief Executive Officer, IAS. “For the first time, advertisers will have real-time insights with a single tag to ensure their ad spend is being used as efficiently and effectively as possible. We are thrilled to partner with Amino to bring the highest level of transparency to digital advertising.”
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