New comScore Enhancements for Mobile Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers
comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced substantial enhancements to its custom reporting for mobile, providing clients with deeper insight into an increasingly competitive mobile landscape. The new mobile capabilities would offer clients deeper insight into an increasingly competitive mobile landscape. These are based on a massive measurement sample and will afford customers greater visibility into consumer engagement with content, products, and services through mobile devices, including smartphones and tablets.
Currently, comScore is recognized globally as a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
New Mobile Capabilities Are a Key Part of Our Mission to Help Clients Drive Smarter Business Decisions
At the time of this announcement, Dan Hess, Chief Product Officer at comScore, said, “Advancing our mobile roadmap continues to be a major strategic initiative—one that our customers increasingly rely on as consumer behavior has shifted to this channel.”
Dan added, “Our new mobile capabilities are a key part of our mission to help clients drive smarter business decisions.”
comScore’s newly expanded mobile coverage provides even greater ability for marketers to:
- Benchmark traffic quality, cross-shopping and other key mobile app and site metrics against competitors to identify strengths, threats, and opportunities
- Identify key consumer segments through demographic and behavioral patterns in web and app usage
- Analyze consumer journeys over time and across information sources
- Fine tune acquisition efforts through analysis of competitive search and other marketing efforts
- Understand competitive loyalty patterns to attract, retain and engage users
comScore Would Further Expand the Custom Mobile Insights for Marketers
For more than 16 years, comScore has provided advanced custom analytics and reporting to leading marketers across industries, including automotive, financial services, retail, travel, and consumer packaged goods. The new scale and granularity of data will significantly expand the custom mobile insights comScore delivers to marketers.
comScore is a proven leader in measuring digital and set-top box audiences and advertising at scale. comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.