Blis, the trusted location-powered advertising and analytics partner, announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a ‘stay at home’ COVID world. The new product combines Blis’ accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale.
Blis Habits to Home Targeting, the newest in its suite of Activation offerings, can deliver personalised ads across multiple devices in the home. It combines consented historical location behaviours, collected over the past six months, with Blis’ new proprietary Smart Households technology. The new product provides brands with an opportunity to connect and reach all consumers residing in a household. At a time when fewer purchase decisions are being made outside the home, shared habits can influence preferences and buying behaviours.
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Greg Isbister, CEO of Blis said, “At Blis, we use mobile location data to help brands understand, reach and engage consumers globally. But right now, with many people around the world impacted by lockdowns, the usual methods of reaching consumers are also restricted. Foot traffic to stores and leisure destinations worldwide has seen a significant decline, -82% in the UK alone, but mobile usage and media consumption at home is increasing at an astounding rate. Habits to Home Targeting is an agile solution to a pressing problem faced by many advertisers during this crisis. Using historical behaviours, we can reach whole households at scale and help brands connect with all involved in the decision making within a home.”
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