AdStage, a leading marketing technology company with $900+ Million in annual ad spend under management, announced the release of AdStage Join. Join automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment, AdStage Join enables paid marketing campaigns to align with sales goals.
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AdStage Join launched 4 December 2018.
3Q Digital’s CEO, David Rodnitzky stated, “Optimizing paid marketing campaigns based on sales data was a painful challenge until AdStage Join. We can now automate the connection of ad data to Salesforce, saving us countless hours in spreadsheets, and providing us with critical information that we can put to use for our clients immediately.”
Marketers often optimize paid campaigns on top-of-the-funnel metrics, but the vast majority of those interactions don’t result in paying customers. The lead generation marketers who do want to incorporate sales data often turn to spreadsheets. But using spreadsheets for large data sets is time-consuming, error-prone, and requires manual updating.
Mandy Fitzberger, Director of Paid Media at Atypical Digital, stated, “Shortening the path to bottom line impact from paid marketing efforts with AdStage Join is a huge win for our clients as well as for us as an agency.”
Used with AdStage’s other products, Join aims to fundamentally change the way marketers analyze and optimize ad campaigns. AdStage has hundreds of B2B/lead generation paid marketers using its platform.
“If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.
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AdStage is a San Francisco-based marketing technology company that empowers marketers to optimize advertising campaigns at scale. Products include reporting, automation, and optimization tools that connect cross-network ad performance data with web analytics and sales conversions.