Brands increase sales online through digital ads
Adsmovil, a leading digital advertising company with direct relationships to 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, today announced the launch of Adsmovil Shoppable Ads. This new product provides benefits not only to brands, who will be able to make all your digital media shoppable, monitor, optimize and active products in real time, but also to users, who can make a purchase, compare prices, choose their preferred store in the same environment.
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The pandemic made brands rethink their commercial and advertising strategy. Today they have migrated a large part of it to the digital space, taking into account the acceleration of digitalization in recent months and the new consumption habits of people. A recent Nielsen report found that Latinos are spending more time (over 30 hours per week) on their smartphones in part due to an increased use of new mobile apps to help them cope with social distancing and lockdowns.
“Faced with this new scenario, technological development is key and brands must be able to convert more visits into purchases, as well as work on making the user’s journey shorter. For this is key to take into account how consumption habits have changed and thus offer advertising formats focused on online shopping; something that Shoppable Ads achieves, allowing quick, simple and intuitive access to products and/or services that brands offer in their digital channels,” said Alberto Pardo CEO & Founder Adsmovil.
Adsmovil’s solution understands consumer behaviors and has the ability to track their retail preferences. The solution is integrated with most major U.S. retailers, allowing shoppers to check prices and shop from their preferred store. They can also make their purchasing decisions from the brand’s creative landing page without having to leave the retailer’s e-commerce page.
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Shoppable ads are a key trend in digital advertising worldwide, which seeks to shorten the consumer journey from “discovery to purchase of a product.” According to the IAB, “shoppable media” is the fastest-growing advertising category in the near future.
Adsmovil Shoppable Ads offers the opportunity to increase conversion, where the equation equals “more people browsing, more people buying.” In that environment, the consumer is called to make purchases through a call to action that appears to them in a banner ad.