Clean, an award-winning integrated branding agency, announced that advertising executive Bob Ranew will join as co-creative director, effective 9 July. Bob will oversee the agency’s creative offering along with Co-Creative Director Glen Fellman and support the agency’s heightened focus on immersive brand experiences. Bob will report directly to Partner and Chief Creative Officer Scott Scaggs.
Bob joins Clean from Raleigh-based creative agency Baldwin&, where he was an executive creative director. Bob co-founded Baldwin& in 2009 and helped build it into a successful creative shop with innovative work lauded multiple times by Ad Age and the 4A’s. A native of N.C., he began his career at Durham, N.C.-based advertising agency McKinney (1992-2007) and has had a singular impact in putting the Triangle’s creative advertising industry on the map.
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“Bob is one of the most awarded and inventive creative minds in the business today, whether it be his bearded founder look-alike street teams in ‘Find Your Burt’ for Burt’s Bees or creating The World’s Tastiest Coupon for Krispy Kreme,” says Scott Scaggs.
Scott added, “Given his track record, he was the perfect choice to help in creating more powerful brand experiences for our clients.”
“I look forward to working with Scott, Glen, and all of Team Clean to do great work,” says Bob.
Bob added, “With its integrated strategic approach and creative expertise, Clean is well-positioned to capitalize on this emerging trend.”
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Adds Jeremy Holden, President and Chief Strategy Officer at Clean, “Having worked side by side with him previously, I can attest that Bob is ‘ridiculously’ talented and will be a tremendous addition to our agency on its current rapid growth trajectory.”
In his storied career spanning 25-plus years, Bob has delivered award-winning work for national companies such as Audi of America, Krispy Kreme, Burt’s Bees, Cree LED Lighting, Red Hat, BMW Golf, Kioti Tractors, and Long John Silver’s. His recognitions read as a “who’s who” of the advertising world, with key awards and honors including The One Show, the Clios, D&AD, Cannes, Communication Arts, and The Art Directors Club of New York.
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