AcuityAds Holdings, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today revealed the new, highly anticipated advertising automation platform, illumin™ (“illumin” or the “Platform”).
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The illumin platform is now available to advertisers, enabling planning, buying and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map their consumer journey playbooks across screens and execute in real-time using programmatic technology.
A natural evolution stemming from the notable growth of AcuityAds over the last several years, illumin is the first standalone brand to grow from within the AcuityAds ecosystem following over $100 million invested in the brand’s technology offerings. The platform offers a simple, intuitive user experience for marketing teams of all sizes and experience, guiding marketers in their decision making process in a way that can be personalized to their unique goals.
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“Anyone can put together a simple advertising campaign one ad set at a time. We are using illumin to get sequencing right,” said Rob Towne, Director of Performance Marketing at Purple Innovation, Inc. (“Purple”), a leading provider of branded comfort products. “Acuity is helping us to build complete customer journeys so we can deliver the right message to targeted audiences based on real customer behavior.”
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