Ace Metrix, the leader in measuring video advertising effectiveness, today released its roundup of 2020’s stand out ads. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Funniest and Top Breakthrough.
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“2020 was obviously a unique and unforgettable year and advertising reflected these social disruptions and challenges. Our ability to measure all ads, quickly, gave us a unique perspective on consumer reactions and trends as the pandemic hit, civil unrest exploded, and massive disruption brought out the best and worst in us” said Peter Daboll, Ace Metrix CEO.
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Daboll continued, “These ads reflect the best work from brands that chose to continue to communicate with viewers in a highly unpredictable environment. They took risks, and had varying strategies from the inspiring, to the more light hearted but were simply the most effective overall.”
With nearly 9,000 ads analyzed in 2020, the following distinguished themselves by achieving the highest scores on each respective metric.
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