MarTech Company Recognized for Creating People-First Work Environment That Fosters Trust and Drives Innovation at All Levels
4C, a global data science and marketing technology company, was named one of Ad Age’s Best Places to Work in 2020. This is the company’s first time earning the distinction. 4C was among 50 companies recognized by Ad Age for their first-class workplace and dedication to employee empowerment.
To determine the honorees, Ad Age analyzed six key satisfaction areas – employee benefits, company culture, employee development, company environment, employee engagement and employee perks – and collective workplace rating.
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4C works with its staff to create an agile and fast-moving environment that delivers results for clients and rewards employees for taking risks and innovating at every level. The 4C team is empowered to take ownership of their work, and the executive team is driven by a sense of trust in employees and their innate ability to succeed. Teams are fully integrated, and cross-functional learning and collaboration is at the core of the employee experience. The company invests in growing a team that is unified, transparent, and value-oriented much like the Scope by 4C platform itself.
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“At 4C, people and culture are our most important asset and competitive advantage — we run through walls for each other and our clients. We hire great people, we give them the tools and freedom to do their best work, and we create an environment where they can thrive and deliver results,” said Kim Norwesh, Chief Human Resources Officer, 4C. “We also believe that pursuing balance outside of work fosters inspiration and helps enrich the lives of our employees, whether it’s devoting time to personal passions, spending time with family and friends, self-care, or giving back to the community.”
According to Ad Age, “The top-ranked organizations have an abundance of strategic and well-thought-out benefits and perks. Management at those companies focused on how they could use benefits and perks to take care of their people and remove barriers that hindered growth and success both personally and professionally.”
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