Leading provider of relationship intelligence for professional services firms expands Intapp’s AI-powered Industry Cloud for Professional & Financial Services
Intapp, a leader in cloud solutions for the global professional and financial services industry, announced the acquisition of gwabbit, the market leader in enterprise relationship management (ERM), relationship intelligence and data quality management (DQM) for professional services firms.
This acquisition will expand Intapp’s solution for partners and their supporting marketing and business development teams with AI-based relationship intelligence and automated contact management. Firms can now better leverage their collective professional network and relationship capital to drive business development, internal collaboration and deeper client engagement.
The acquisition also continues Intapp’s mission to create the Industry Cloud for Professional and Financial services. By combining innovative technology with deep sector expertise, Intapp’s end-to-end, client lifecycle platform solves the specialized requirements of professional and financial services verticals like legal, consulting, accounting, investment banking and private capital in a way that has never been available from traditional horizontal technology providers.
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“In the professional and financial services industries, a firm’s professional relationships are some of its most valuable assets that are not being sufficiently leveraged,” said Thad Jampol, Founder and Chief Product Officer of Intapp. “By combining the high-quality contact and relationship data from gwabbit with the client and engagement lifecycle data contained in the Intapp platform, our customers will be able to leapfrog their peers in data-driven business development and collaboration.”
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gwabbit’s AI-based contact and relationship intelligence technology automates contact creation and maintenance, ensuring up to a market-leading 98 percent contact accuracy. gwabbit’s unmatched relationship intelligence algorithms evaluate interactions between firm employees, prospects, clients and other third parties to build a detailed picture of who knows whom and the strength of those relationships.
“Traditional CRM technology and data models often fail in professional services because their underlying platforms were originally intended for other industries with supply chains and sales forces,” said Todd Miller, CEO of gwabbit. “Professional services are fundamentally different and require a different approach in order to succeed. I am excited about Intapp’s vision, combining their industry platform with passive contact and relationship data that is purpose-built for partners and their marketing and business development professionals.”