Sensel Hires Industry Veteran, Harsha Rao, as Chief Product and Strategy Officer

Harsha joins Sensel to help deliver their vision of smart surfaces to consumers worldwide

Sensel, innovator in touch, force, and haptics smart surface technologies, has appointed Harsha Rao as Chief Product and Strategy Officer. Harsha joins Sensel having served as the GM and head of the Haptics and Sensing division at Cirrus Logic, an American fabless semiconductor supplier. Harsha brings to Sensel over 18 years of experience in semiconductor product management, execution and leadership. His previous roles include several technical and product management positions at Texas Instruments’ analog and microcontroller divisions. Harsha has a Masters in Electrical Engineering and an executive MBA from Harvard Business School.

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In his role as Chief Product and Strategy Officer, Harsha will be responsible for overseeing business operations, sales & marketing, and product roadmap & strategy. He will work with the CEO and board to further accelerate Sensel’s revenue and customer acquisition.

Sensel Co-Founder and CEO Ilya Rosenberg says, “Harsha brings a unique combination of technical, strategic and leadership abilities that is critical for Sensel to serve its ever-expanding customer base and increasing market share. His domain expertise in haptics and sensing combined with semiconductor management experience is invaluable for Sensel to deliver our vision of smart surfaces with highly differentiated and cost-effective touch, force and haptics solutions.”

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Harsha added “Sensel is the only company that is offering a highly differentiated product trifecta combining touch, force and haptics. Sensel’s smart surface technology enables product designers to create sleek, thin and customizable user interfaces that eliminate rigid and unreliable mechanical structures. I am very excited to join this highly talented team of people to change the paradigm of human-machine interaction in touch enabled devices.”

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